30-Second Summary
- Remote working is now a permanent feature for countless employees and companies across the globe.
- For brands and businesses looking to stay in close communication with their audiences, social media livestreams are the way forward.
- Podcasting is also set to continue as a prime communication tactic for brands and communities looking to create a deep, value-driven connection with their audiences.
- Ensuring your brand PR communication holds value, not just message points, will showcase the inner goals and aims of your brand.
- With countless ad placements on offer and fun trends to hop on, TikTok offers a great opportunity or brands looking to reinvigorate their influencer marketing strategy.
- At the heart of PR and communications is conversation and connectivity – these values need to be cemented in your 2021 PR and Communications strategy to deeply build brand awareness and relationships with consumers.
2020 has been a year like no other, but for all the turbulence and uncertainty, it has cemented the need for one industry – and that’s digital. As the rest of the world ground to a halt, industries and consumers alike turned to digital for stability, connectivity and as a means to accessing all our favourite products, services and entertainment streams.
With digital making a stance, what does this mean for PR and communication? These two streams work in tandem with the digital world so have also been making exciting moves as we progress into the new year.
Digital & Remote
Remote working is now a permanent feature for countless employees and companies across the globe. This move to remote working has caused quite the shake-up for internal and external PR and communication projects across multiple industries. Everyone has had to adapt to this new style of working and as we go into the new year we are slowly but surely becoming experts in remote working techniques.
This means that Digital PR now holds a precedent, and campaigns of all shapes and sizes must target a digital audience to have success. As mentioned previously, the online sphere is the only space where engagement and traffic is guaranteed during the uncertainty of lockdown and remote working. As local lockdowns and tired restrictions look to be staying with us until the Spring, it’s crucial that brands embrace the new possibilities of Digital PR and communication to ensure they are not lost in the radio silence of lockdown.
With remote work becoming more common, corporate communications will also be changing among businesses, with digital connectivity at the heart of the exchange. However, there’s no reason why communications should become stale or predictable – show your team how much you value them despite not being able to see them in person! We have been afforded a whole host of digital tools to help keep us connected, engage with these to ensure colleagues are engaged and involved in company discussions, as well as maintaining more light-hearted team-building and creative activities.
Reinvigorate Your 2021 Digital PR
Going Live: Livestream Communication
For brands and businesses looking to stay in close communication with their audiences, social media livestreams are the way forward. Livestreams, Q&As, digital evets and real-time chat programs are all fantastic ways to stay connected with your customers, build brand awareness and reach out to new audiences.
Podcasting is also set to continue as a prime communication tactic for brands and communities looking to create a deep, value-driven connection with their audiences. If you’ve got a niche area of business, an interesting insight in industry news or a cause close to your brand’s heart then podcasting can be a fantastic way to showcase this.
The Rise Of The Influencer & The TikTok Craze
Influencer marketing, alongside the fast flourish of TikTok users, has given social and influencer PR another layer of authority. TikTok boasts an incredible 800 million active users worldwide, and a large influx of users came in 2020. With snappy, trend-focused content at its heart, TikTok is suggesting a shift in consumer interest to reflect our increasingly decreasing attention span.
With countless ad placements on offer and fun trends to hop on, TikTok offers a great opportunity or brands looking to reinvigorate their influencer marketing strategy. Hashtag challenges combine with influencer marketing campaigns are a sure-fire way to double, if not triple your content engagement generated from a standard campaign.
Yet again, this demonstrates an exciting, new opportunity for digital innovation for brands looking to invest in their digital communications in the new year. A fresh opportunity which has the potential to bring a great return on investment for your brand.
Connect With Your Audience To Drive Brand Traffic
Focus On Your Brand Communities
Following the need for value in your communication, 2021 will be a year where brand community and loyal customer and following base is crucial for growth. At the heart of PR and communications is conversation and connectivity – these values need to be cemented in your 2021 PR and Communications strategy to deeply build brand awareness and relationships with consumers.
The notion of brand communities again is not a new concept, but the traditional resonation with brand loyalty is having a resurgence. Digital brand events, social media engagement, and online forums enable brands to connect with their followers. These tactics have been incredibly successful for influencers, so could 2021 be the year where brands adopt these tactics?
One thing is for certain, 2021 is still a year full of PR and communication innovation tactics and this is an exciting time for brand development. For more information, and to build a bespoke Digital PR campaign, get in touch with myself or a member of our expert team on 0800 088 6000, today.
